[Where the carefully selected fruits are born]
"Awa Citrus" nurtured by
clear air and pristine water
Katsuura Town, Tokushima Prefecture.
Embraced by mountains, the clear Katsuura River flows through the heart of the town.
This is an ideal land for growing citrus fruits.
In the orchards spreading across the mountain slopes,
basking in abundant sunlight,
citrus fruits blessed by nature
are slowly deepening their flavor.
We at Awa Suzo Co., Ltd.
use these fruits nurtured in this beautiful land
to deliver the true taste of nature.
Please enjoy these "precious fruits"
raised by the earth.
Refreshing acidity
Awa's specialty "Sudachi"
Sudachi, the jewel of Awa's refreshing fragrance
Sudachi is a specialty product that represents Tokushima Prefecture.
A close relative of the yuzu, it is an acidic citrus fruit that has been rooted in Tokushima's local climate since ancient times.
It blooms with lovely white flowers from May to June,
and in autumn, it bears fruit with a refreshing aroma and a sharp,
tangy flavor.
It is a superb supporting player that enhances
a variety of dishes, such as grilled fish and hot pot.
In recent years, it has gained nationwide attention,
and menus featuring Tokushima sudachi are on the rise.
Please enjoy the bounty of Awa.
Sudachi Products
An elegant fragrance
Awa's specialty "Yuzu"
The highly fragrant "Honyuzu" that colors Japanese food culture
The authentic Yuzu is an acid citrus fruit
characterized by its large size and bumpy rind.
Its strong acidity and rich fragrance
have been cherished by the Japanese for centuries.
It is highly cold-hardy and one of the few citrus fruits
capable of growing wild in Far Eastern regions.
There are records of it being cultivated as early as the Asuka and Nara periods,
marking a history that spans over a thousand years.
Please enjoy the taste of a citrus fruit unique to Japan,
handed down through the ages.
Yuzu products
Mellow taste
Awa specialty "Yuko"
The mellow taste of the "phantom fruit" Yuko
Cultivated only in the mountainous regions of Tokushima Prefecture, it is so rare—with extremely low production volume and almost never seen on the market—that it is known as the "phantom fruit."
Characterized by a mellow acidity and elegant aroma,
it is perfect for sushi, hot pot, or as a secret ingredient in ponzu sauce.
As a one-of-a-kind citrus that enhances the flavors of any ingredient,
it is also cherished by high-end restaurants and eateries.
Yukou juice possesses antibacterial and bacteriostatic properties, and its potential as a food preservative is currently being researched. Studies at Tokushima University have reported effects such as improving gut health, suppressing bad breath and periodontal bacteria, and preventing obesity and diabetes, leading to patent applications both in Japan and overseas.
At Awa Suzo, we bottle 100% pure squeezed juice from this precious fruit, without adding any flavorings or preservatives.
Please enjoy its gentle, sophisticated acidity and one-of-a-kind aroma, nurtured by nature.
Yuko Products
Fruity scent
Awa's specialty "Daidai"
The highly fragrant "daidai" fruit, passed down from generation to generation
Daidai is a bitter citrus fruit native to the Indian Himalayas.
It was brought to Japan from China during the Manyo period
and has been cherished by people since ancient times.
The name is said to come from the fact that the fruit does not fall from the branch after winter,
but continues to grow for two to three years, hence being called "daidai" (meaning "generation after generation").
Cultivated in Europe as bitter orange,
this fragrant citrus is widely used in both Japanese and Western cuisine.
We hope you will enjoy its flavor,
which has been loved for generations.
Daidai Products
#1 Sorting
We check the usage of pesticides and cultivation history for each and every item, accepting only those that meet our strict standards.
Furthermore, all fruit is carefully inspected by human eyes and hands.
We remove any defective fruit one by one, and sort them by judging their ripeness based on color and condition.
We also conduct thorough checks for residual pesticides, and only proceed to processing once safety has been firmly confirmed.
Treating our "precious fruit" with care until the very end.
That is the first step in our commitment to quality.
#2 Freshness
Aroma, acidity, and a refreshing flavor—
To capture the true essence of citrus
just as it is,
we prioritize "freshness" above all else.
All harvested fruit and finished juice products
are stored in our on-site refrigeration facilities
at a constant temperature of 5°C or below.
From harvest to processing and storage,
we maintain a strictly controlled environment,
keeping the temperature constant at all times
to prevent fruit degradation and preserve flavor.
The secret to our delicious taste lies in
the steady, unseen work of temperature management.
#3 Processing
To ensure our carefully selected fruits are delivered with peace of mind, we implement rigorous hygiene management and meticulous procedures throughout our processing stages.
Our production lines and equipment are cleaned down to the smallest detail to maintain constant cleanliness. Everything, from the raw fruit to the bottles used for filling, is thoroughly sanitized before use.
We strive to create products that "compete on the power of the fruit alone, without adding anything unnecessary."
To achieve this, we are committed to maintaining a pristine environment and ensuring our fruit processing is safe and reliable.